The Problem - and Potential - of Data

Know What Counts, Where to Find It, and What to Do with It

Custom Data Shop stands for better data, better applied, to create better business outcomes.

The pharmaceutical business depends on generating new and applicable insights. And data is the raw material on which those insights are based.

But, like many raw materials, data in an unrefined state is flawed and formless. Data alone is not an insight. To be of use, it must be examined, analyzed, interpreted and structured to produce understanding.

In addition to knowing how to make data more valuable to clients, we know where to find it and how to harmonize across sources. We combine our core Medicare offering with industry-best reference data to create insights that complete the patient-HCP-office-pharmacy view of life sciences marketing. By helping you capitalize on more forms of data from more sources, we help drive your commercial outcomes more effectively and economically.

Put Deep Industry Experience
to Work for You

A Team That’s Redefining What’s Possible with Data

With Custom Data Shop, you’ll work directly with an expert group of data architects, analysts, technology specialists, and pharmacoepidemiologists. We are an agile team that combines decades of pharmaceutical data and solution experience to craft an approach that’s tailored to you.

You’ll find that we’re always ready to push further, to find out and accomplish more. In fact, our endless curiosity and entrepreneurial spirit have earned us industry recognition. We’re proud to be winners of multiple software development challenges, including the Robert Wood Johnson Foundation and ProPublica’s Finding The Right Provider Challenge.

We are the principle designers and developers of several of IMS Health’s (now IQVIA) most innovative products. Our clinical science core trained at the top public health institutions, has authored numerous publications and served on top 100 peer-reviewed journal editorial boards and medical specialty society science boards.

What’s most important, of course, is how we put all of this original thinking to work for you. We don’t see client engagements simply as projects. We view them as possibilities for harnessing the power of data, to deepen our shared understandings and create opportunities for growth.

Be Data Adept

Skip "The Process"


Our solutions enable your business to
save time and money …


… and focus on what matters,
decisions & actions.

To reach your goal, we first define the target. Using data, we’ve spent thousands of hours understanding and identifying prescribers of interest – for everyone from Big Pharma, to their supporting vendors, to industry disruptors, to HEOR researchers.

We give you the ability to quickly and efficiently identify the potential customers that most warrant attention and promotion.

Easily make the most – of the most data. Our solutions integrate Medicare data with industry-best reference data sources into an intuitive, flexible, powerful toolset.

Begin with you. We start by consulting with you to understand your business needs and define the challenge – and then determine which of our solutions will create the greatest impact.

Tap deep built-in experience. We’ve infused our decades-worth of healthcare and pharma knowledge into our solutions. We’ve cleansed and regularized the data so you can act with confidence.

A Business Grounded in Our Beliefs

Propelled by Purpose

You’ll find that we design and deliver our solutions in accordance with our values and deeply held principles.

We believe that simpler is smarter. We’re your source for streamlined information, delivered without fluff and frills – so you can decide and do more, more swiftly.

We know that data isn’t just information – it is impact waiting to be applied. We use insight and analytics to help you drive sales and revenue.

We challenge the notion that high value analytical solutions must come with a high price tag. We not only deliver better data, but do it in ways that are fiscally smart.

We are problem solvers at heart. Our passion is helping customers solve challenges and seize opportunities.

We simply love data. Our team has deep expertise in master data management, statistics and analytical methods, along with software solution delivery.

We work with data but for people. We seek to provide solutions that are simple to use, easy to understand and can be directly applied to customer needs.

The CDS Difference

Driving Advantage – from Day One

Simply Better Data

Data is our first love. And we’re committed to demonstrating what better data can do for you. We’ve worked with most commercial, federal and public data sets and are well versed in how our products can quickly integrate into your existing platform to augment and/or enhance your existing capabilities.

Deep Industry Experience

Guided by your specific needs and goals, we discover the value in the data. Assessing the big picture – and driving down to the finest details – we demonstrate the insight that can propel your offerings.

Skip "The Process"

You’ll enjoy added value from the get-go. We’ll deliver clean, structured, aggregate data that has analytic concepts baked in to support targeting. With these preliminaries built into our solutions, you’ll save valuable time and money.

Smart and Efficient

Most importantly, you’ll be ready to use better data to drive smarter decisions – from Day One.

Contact Us

Tell Us What Insights You Need

Your Name:
Your Email
What insights do you aim to develop with Medicare data?


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