Custom Data Shop stands for better data, better applied, to create better business outcomes.
The pharmaceutical business depends on generating new and applicable insights. And data is the raw material on which those insights are based.
But, like many raw materials, data in an unrefined state is flawed and formless. Data alone is not an insight. To be of use, it must be examined, analyzed, interpreted and structured to produce understanding.
In addition to knowing how to make data more valuable to clients, we know where to find it and how to harmonize across sources. We combine our core Medicare offering with industry-best reference data to create insights that complete the patient-HCP-office-pharmacy view of life sciences marketing. By helping you capitalize on more forms of data from more sources, we help drive your commercial outcomes more effectively and economically.